What makes a groundbreaking product successful? An equally groundbreaking and well-conducted product launch event. Product launches are incredibly vital to the success of the product itself.
Undoubtedly, a well-planned and executed product launch gets the product all it needs to reach the target market, but it cannot be the only launch strategy. It takes a lot of planning and pre-launch hard work to help maintain the momentum even post-launch. A successful product launch depends on the planning and the steps taken to create an impact on the targeted audience.
You can anticipate anything and everything at a new product launch. Here, we bring you a few dos and don'ts when planning a launch event.
Study and Understand The Competition
Your competitors might better understand the target market that you might not have. Be attentive to the campaigns they design leading up to the product's launch date. What UVP – Unique Value Proposition – are they offering to the end-users or consumers?
Take essential notes from these campaigns. Remember, you can repeat their success while adding your unique spin. So, what is your UVP, and how it sets you apart from them?
Don't Let the Hype Vanish
How well the launch party of a product goes determines whether or not it will be successful. Thus, you want to plan the event carefully and encourage the hype surrounding it so that on the launch day, it leaves a great impression on the attendees.
Prepare Snacks
Nothing can beat the taste of homemade dishes. You can save money on catering and serve your guests with some of the finest delicacies. You can ask your friends if they are game for potluck. It’s a great idea. You can keep party food simple by choosing a potluck-style buffet or sticking to finger foods.
However, you should remember that no matter how excellent your product launch planning skills are, if the product is not sellable or has a well-devised cross-channel marketing plan, your guests might forget the event sooner than you expected. So, before, after and during the event, ensure conversation flow between the social media followers and guests. You can achieve this by publishing the content on your company’s website, posting updates and live videos during the launch party or drafting a write-up with some great high-resolution images for press release and posting across different social media platforms.
Do- Be Selective About Who You Send the Invites to.
If you want to make the most of social media to create and increase the hype and knowledge about your product launch, you would like to be selective about who will get an invitation to the big day. When a product launch event is particular about guests, it generates the hype that it is unique and exclusive. Well, exclusivity is a reliable driver of attendance and awareness.
Irrespective of the product you are launching, you want the room filled with those who can respect the marketplace and boost brand awareness.
Don't Think You Can Do It All On Your Own
If you can handle your product's logistics and organization without anyone's help, give it a second thought. In simple words, it is an assured recipe for an event disaster.
Unfortunately, several first-time organizers or small businesses do not understand the amount and effort of energy and time dedicated to making an event successful and memorable. Thus, it is always better to work with an event management company to ensure smooth planning and success of the product launch.
So, if you are planning a product launch, keep in mind these dos and don'ts to make your event successful. Seeking professional assistance in planning and executing such an event always bears fruit. Make the right decision and inform your target market about your exclusive product.
